Unlike one-way texting where the traffic’s all from you to your customers, a two-way system means you can get replies and automate further responses. So, instead of texting ‘Your appointment is today at 2pm’, you can say ‘Is 2pm today still good for you? Text yes or no.’ If the answer’s ‘yes’, all good. If not, you can activate a text sequence for rebooking. Easier for the customer and much more efficient for you.