The rapid growth of Rich Communications Services (RCS) as a competitive differentiator shows no sign of slowing down.
And as more consumers experience its powerful, personalized messaging first hand, more leading brands are exploring its potential to transform customer communications.
That’s why OpenMarket teamed up with the GSMA to investigate current consumer perceptions of RCS business messaging in Mexico, South Korea, the United Kingdom and the United States.
Download the RCS Business Messaging Research Study to find out:
- Why 80% of consumers find RCS such an exciting prospect
- The top five most appealing features of RCS for consumers
- How brands can use RCS to deliver powerful customer experiences
Fill out the form below to download the research now.